Writing effective web sales copy is one of the most difficult things to do for Internet marketers but it is one of the most important portions of Internet marketing.

Why?

Because getting targeted people to your site means nothing if your message isn't delivered clearly and they don't buy from you. After all, you are in this business to make money.

Web Sales Copy should be compelling, problem solving, and make the reader want to buy your product because your product solves their problem, shows them how to improve their life, etc. Web sales copy doesn't need to be overblown and overly "salesy", frankly that type of copy doesn't work as well as professionally written sales copy.

Good web sales copy comes from knowing your customers and how to get into their minds. There is a definitive process to writing good web sales copy and it includes common sense, research, understanding your ideal customer, "word for word" writing, testing, and refining. You must test and refine, constantly.

I've been through 6 or 7 iterations of this site and it still isn't done but it converts very well. Example site (new browser) - Deciding on Divorce

Writing good web sales copy can be painstaking but it is mentally challenging and is actually quite fun...it will stretch your mind. Once you get past the fact that writing good sales copy is tough, you should have fun with it! Writing web sales copy is an amazing journey, don't rush, be patient.

And make sure that you remember that every word counts! This is by far the biggest mistake Internet marketers make when writing web sales copy.

There's a few people that you should learn the art of writing good web sales copy from...I've researched as many as I could find, these are the best of the best.

Gary Halbert - Used to get $195 a year for his newsletter, now free.

Halbert Newsletter (new browser)

Michel (Mike) Fortin - "The Success Doctor". Michel is world renowned and has helped thousands of people increase their revenues beyond what they thought possible. He has an extensive protfolio...I've learned more from Michel than anyone else, by far. He literally is a copy writing genius.

The Success Doctor (new browser)

There's one product I have modeled my copy writing after in addition to Michel Fortin's recommendations. This product outlines in a step by step fashion exactly what you need to do to write good web sales copy. This product gives you a point by point run through of how your page should look, what types of words to use, etc. I urge you to take a look here at Mark Hendricks'

"Write Sales Letters That Sell" (new browser)

Good web sales copy is tough to write but if you put your mind to it, you'll be amazed at the increase in your conversions if you do it right. My experience with web sales copy writing has been exhaustive, that is, I've spent many - a - weekend tweaking sales copy but it has been worth it!

Save yourself time, visit Michel's site and Mark's site and learn what you can right now.

All the best online,

Karl Augustine