"Search Engine Optimization (SEO), Vitally Important, Seldom Understood"

"Search Engine Optimization is an absolute key to your success as an Internet marketer and I implore you take the time to learn what it is all about so you can harness the power of free and targeted traffic."

Quite frankly, the traffic from search engines is the best you can get, bar none. Not even joint venture traffic can compare with search engine traffic and here's why...

When people use search engines, namely Google - truly the best of the best, they do so to get information...they go to search engines because they want to find out about something they don't already know or they use search engines because they want to solve a problem that they currently suffer from.

Understanding this is imperative for you as an Internet marketer. Sure, everyone wants gobs of traffic from the search engines but it must be the right type of traffic...traffic brought to your web site from the right keywords. Otherwise, the traffic is useless. The traffic you need has to be targeted to the right market, the market who wants what you have to offer.

The problem with some newcomers to Internet marketing is that they don't understand that the Internet is vast, hugely vast, and that there is "enough to go around". Don't worry about getting everyone, get the people who want what you have to offer to your site, everyone else does not matter in the least.

One of the tricks is to find the people who want what you have to offer, which is a serious undertaking in and of itself. But, it is fairly simple to figure out what keywords people would use to find what you have to offer...that is, as long as you know who you are marketing to. If you don't know exactly who you're marketing to, don't even start the initial part of search engine optimization, keyword research.

But, if you can clearly define exactly who would find your product useful, then you are ready for search engine optimization. And please, don't take the idea of search engine optimization research lightly...major corporations have spent millions learning how the search engine algorithms work and what needs to be done in order to rank high on the SERP's (Search Engine Results Pages).

Fortunes have been made and lost on trying to get page 1 rankings and researching what works an what doesn't...do not underestimate the fact that search engines optimization is big business. Respect it.

Effective keyword research can either make you money or waste your time, its your choice. Bottom line: Be smart, don't get emotional about all the money you can make, just be systematic. Once you get the right keywords picked, search engine optimization is fairly easy.

But, if you pick the wrong keywords, all your efforts will be for nothing.

Once you fully understand your target market, what makes them tick, where they hang out online, what problems they have, and what it is going to take to make them happy, then you can start choosing keywords to target for page 1 rankings on the search engines. I can't stress enough how important this is...

Wrong keyword = time suck. Right keyword = money. It is really that simple.

So how do you choose keywords? Well, that's a separate book all by itself but I'll give you some partial insight as to how to approach it.

Ask yourself,

"What keywords would I search on to find my product assuming that I had the problem that my product solves?"

You most likely are going to come up with a huge list and that's all good! Once you compile a list, you need to do further research to see which keywords are searched on most and how much competition there is for those particular keywords. Remember that competition is good, it means that there's a market there most of the time.

For further information about finding keywords that are best suited to your market, I suggest running the keyword list through DigitalPoint's Keyword Suggestion Tool. See how many searches are performed on your keyword per day and see how many other sites are targeting those keywords.

DigitalPoint's Keyword Suggesstion Tool

I have written an article about how to write articles for search engine optimization which you can view here. Article Optimization

How many links point to your web page and what is their relevance to what you offer? That's a big question but it isn't the only factor that makes a difference, it depends on your niche. Oooh, there's that word, "niche".

It's been a big thing lately but truthfully niche marketing is nothing new at all...its the same old smart marketing that's been making companies money for decades.

Niche marketing preys on one concept alone - that people will find what is most suitable to what they are looking for. Quite simple isn't it? And, when it comes to search engine optimization, there's no concept more targeted.

The fundamental truth that will survive all the smart page products, doorway pages, cloaking, software programs that generate ridiculous "search engine friendly" pages, etc. is this concept -

Truly an old school mentality and I love it!

Here it is again...write/find content that is most relevant to what you have to offer based on keywords and search engines will love you. I am living proof that this is true. Content, content, content...easy enough right? You bet, but you need to know how to navigate through it all.

My interview with a search engine consultant yielded this web site - SEO Expert Interview . This book, "65 Answers To SEO Questons That Every Netreprenuer Must Know To Maximize Their SE Rankings And Grab Targeted Traffic For Profits" is pretty much all I know about search engine optimization and the site let's you see 1st hand how it all works. You will see top page listings for my chosen keywords and you'll be able to read how just about anyone can lean SEO if they put heir mind to it.

Take a look first hand at top listings (new browser) - SEO Expert Interview

A couple of final thoughts about search engine optimization. Don't wait, learn it from someone who knows what they are talking about, someone who has a proven record. I'm not necessarily referring to myself, I am just saying be careful, stick to the basics, that's all you need!

Search engine optimization is something any Internet marketer should learn as soon as possible.

Define your market ---> Choose keywords ----> Learn SEO.

All the best.

Karl

Karl Augustine

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