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Issue: July 5, 2003

"A Professional's Mind Set To Making It Online"

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"Starting Smart"
The Ezine for the Online Marketing Newbie

July 5, 2003
Karl Augustine - Publisher

Subscribe Link:
http://www.9mistakes-online.com/startingsmartnewsletter.htm
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*Greetings...a quick thought, I hope all is well with you...
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Hello,

Welcome to this edition of "Starting Smart" and Happy 4th weekend! I trust you had a great 2 weeks online.

This time of year makes me realize how lucky we ALL are to be involved in the online world and living in a time where a medium like the Internet is available. Having an online business is quite liberating and 'free' feeling, and certainly gives us a sense of security while realizing that the sky's the limit! But, this business is ever changing and things can go through metamorphosis very fast...keeping up and staying on top of the latest trends is vital to longevity.

The 'free' feeling I get from having an online business is attributed to the great people I have "met" while having an online business. And, regardless of our "liberating Holiday", no matter where you are in the world, the sentiment of collective growth and community can be shared, which is awesome.

I hate to change gears, but...I heard a disturbing story yesterday that hit me hard about a little girl who is in need of help and I have a duty as a publisher. After viewing Allen Says post on the Warrior Forum, members immediately jumped in to do their part as did I. I can't go into details about what happened which was truly tragic. But, reflecting on the feeling of community and "helping" people via the Internet, I would like you to read about this story and do what you can to help out also. Any donations for the products on the URL I am about to give you, go directly to this little girl and her father to help them through...the little girl's name is Melissa. Please keep her in your thoughts and click http://www.about-secrets.com/melissa/

On this URL you'll see Allen Says' posting on the Warrior Forum about the 'situation'.

Thanks in advance for any help you can give.

I truly hope everyone can enjoy the rest of the week and weekend...wherever you are, help someone a little. Any online expert will tell you, even though "getting back something" isn't the motivation for doing so, to do well online you gotta give a little!

All the best online, enjoy this issue...

Karl Augustine
"The Regular Guy"

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P.S. I did meet a new partner this week, Terri Seymour of My Own Ezine.

My Own Ezine - Dedicated to helping you start your own ezine and build your online business. Savvy strategies, sure fire tips and ideas, fresh articles, free promotion and more in every weekly issue of MOE. mailto:subscribe@myownezine.com or visit us at: http://www.myownezine.com today for more info!

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In this edition..
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*A great addition to your education and online arsenal..."The Report Bible"
*Featured Article: "A Professional's Mind Set To Making It Online"
*A tremendous time saving tool! You'll love this one..
*Ask me?
*Welcome New Subscribers! Help us grow!
*Copyright and Publisher Info
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A new terrific addition to your online education and arsenal...
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**Damon G. Zahariades has an in-depth book available that won't be priced so low for much longer. Millions of dollars have been made by selling reports...Damon goes through this process step by step giving you all you need to know about making money simply by writing reports. This book is in-depth to say the least and is endorsed by true experts. You can't go wrong! If you were struggling with developing a full fledged eBook, here's your chance! This book is grade "A" quality all the way and is a steal at this price...check it out here.

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*Featured Article: "A Professional's Mind Set To Making It Online"

Does the seasoned professional have a "leg up" on the rest of us?

Not necessarily.

People who have had distinguished professional careers in other businesses may have a distinct advantage over the masses if they are common sense smart, but they certainly don't get an automatic ticket to riches online. There are lots of people who have made solid incomes online who never graduated college or had a true 'white collar' position in the corporate world.

Remember, it is absolutely true when "they" say that the online mind set needed for success is unique. Online marketing differs from any other type of marketing and demands a simplistic and tactical process in order to produce results. For the seasoned professional (Pro), this can be a challenging quandary.

Why? Because people who are educated or have already had profitable careers in other vertical markets are often blinded by their success. Professionals who have had successful careers elsewhere (not online) tend to have a certain stubbornness to them making it difficult to actually "unlearn" some of the things they know and learn what they really need to learn in order to make it online.

Stubbornness will certainly slow down a professionals success track and can severely damage optimism. While the seasoned professional is smart and experienced, if that professional isn't seasoned and experienced in the online world, it won't matter...they will still have to learn how things work on the Internet.

Quite simply, if a person hasn't had a successful online business, they are a newbie, regardless of their past history. Sure, people that are ex-professionals might have the smarts to leap ahead of the rest of the pack if they have similar or transferable experience, but if they don't concentrate on basics, they can fail just as easily as someone uneducated or inexperienced in any type of career.

In order for seasoned Pros to be successful online, they have to reflect on their past building blocks that made them successful in their chosen profession and remember that any success is built around fundamentals. Acknowledging that the online world is different than any other, and recognizing that certain basic steps need to be taken, are 2 vital concepts that must be engrained into a professionals mind set for starting and succeeding in an online business.

Once these 2 steps are taken, the seasoned professional can accomplish just about anything online. It is as simple as mixing creativity and common sense with desire and perseverance. A major part of 'common sense' is listening to the experts and remaining neutral when assessing any concept or idea.

For an educated person, reading seemingly basic online concepts can be rudimentary at best. For the educated person or Pro, it's easy to think "This is too easy, what makes this person different than me, this is simple!". Be smart, consider the source.

If the concept, idea, or product is from a true expert, (someone who has really made hundreds of thousands of dollars online) the difference between that person and the professional is that the expert has actually done it, not planned to do it, or theorized about it! It's easy to be critical of others and not focus on your own plan...a Pro, like the rest of us, should never underestimate anyone who has made a great deal of money online, it's quite an accomplishment.

For the professional, the mind set needed to be successful online has to be one of respect. The Pro has to be smart enough to know that the online business can be very basic, but a well laid out plan is really all it takes. That plan, of course, includes following the experts, keeping it simple, and taking action.

The professional should welcome being presented with information and products distributed by the experts and should take each powerful concept to heart no matter how basic they may seem. The Pro should avoid getting blinded by all the hype in any marketing campaign and realize that the "sales-like" tone is there for a reason, to appeal to the masses. Almost anything online has some level of 'pushy' content...for the professional, this can be a serious turn off. The experienced person should read between the lines and look at the concept or product for the value it brings, and focus on benefits, not features or 'estimated' savings or results.

Professionals who start an online business have an immediate crossroads if they have an arrogance about them or believe they can transfer all their past experience to their online business. Yes, lots of skills the Pro accumulated during their past career will be useful, but the most meaningful skills need to be learned if the Pro hasn't successfully owned an online business. Just because someone knows Calculus, has an MBA or has climbed the corporate ladder, doesn't mean they automatically can be successful online. Traditional education doesn't automatically mean success unless that education is "Online Marketing Education"… and, for most of us, the only way to get that education is to learn from people who have done it before.

Be humble, work smart, keep it simple.

Karl Augustine
"The Regular Guy"

(c) Karl Augustine
http://www.9mistakes-online.com

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*Once more, just because it is an A+...

I usually don't get this wound up over software but this is special because it is a huge huge time saver! I hate tedious and monotonous work, especially if it absolutely has got to be done! Yeah, I'm whining...

After sitting for hours manually looking for and submitting my articles and E-Zine to every directory and publisher I could find, and really having a deep deep respect for the old timers who did this without automation, I knew there had to be a better way!

Jason Potash's E-Zine Announcer is just that, better way. A+ through and through! It's not an A+ because it's easy to use and the interface is "all pretty" with solid documentation, it's an A+ because it saves me hours and hours of time submitting my articles and E-Zine! I rarely give an A+ to anything, let alone more software! Check it out now

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*Ask Me?

If you have a question, ask me. I'll do my best to answer all the questions I receive. I can't guarantee exactly when, but I'll do my best!
mailto:karl@9mistakes-online.com

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*Welcome New Subscribers!

For those of you just joining, welcome!

Your time is valuable and I'll do my level best to make this "read" time well spent. I am just a regular guy, just like many of you out there...I stuck with it, and now am having a blast doing what I love to do. Keep a positive attitude and you can do just about anything....seems like old news, but it works and we all can use a little reminding now and then.

Please forward this ezine in its entirety to any friends or colleagues who you think may find it useful.

Thanks for helping us grow!

Here's the link to subscribe:
"Starting Smart" newsletter

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*Copyright and Publisher Info

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"Starting Smart" is copyright 2003 by Karl Augustine.
No part of this publication may be reproduced
without consent from the publisher.

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