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"Starting
Smart!"an
online e-zine for newbies and semi-seasoned Internet marketers
alike.
Issue: February 24, 2004
"Does Keyword Count Affect
Ranking?"
"Starting Smart!"
The Ezine for the Online Marketing
Newbie
and Junior level Internet marketer
February 24, 2004
Karl Augustine - Publisher
Subscribe Link:
http://startingsmart.9mistakes-online.com
*Greetings, I hope all is well with you...
Hello,
Welcome new subscribers, thanks
for being here! Without you, none of this would be worth
a hoot. I truly value your being here with us.
This will be a fairly brief
issue, I have the flu - ugh.
2 quick things
to talk about...
1. Keeping the content
flowing
2. Search engine optimization
1. Keeping
the content flowing
This can be a daunting task
for an e-zine publisher/writer, having unique and quality
content is key to an e-zine's success. As you may know,
there are plenty of free content groups available that will
allow an e-zine publisher to view hundreds of articles for
publication weekly. But finding and publishing articles
isn't just about keeping e-zine subscribers happy, it's
about maximizing the value of your site through increasing
and useful content.
The more content your site
has, the more value the user will get from it and the more
valuable it will look to search engines. Some articles get
#1 rankings on search engines like Google, which is obviously
quite useful for the site owner.
Try it: Go
to Google
and type in "Clickbank setup" - recognize any
of those results on the first page? 
Keep the content flowing and
archive your web pages, it will only increase your site's
value.
2. Search engine
optimization
Keeping the content flowing
is, sort of, search engine optimization. But, only in the
sense that search engines like content that belongs within
a site's USP. Search engine optimization is one of a few
key elements to your success as a web marketer. Honestly,
I didn't put enough stock into it when I began and that
was a huge mistake.
Make sure that you learn all
you can about search engine optimization for web pages and
web sites before you name any files, make any links, or
post any pages. If you do happen to have pages that aren't
optimized that are already published, go back and optimize
them and re-publish them to the web. However, if you optimize
your pages before you post them and they were indexed by
the search engines, you won't lose the traffic you would
have received during the interim of the search engine 'dance'.
Once you post a web page and that web page is indexed by
Google and has settled, and then you go back and change
that web page, Google will have to re-settle it. In addition,
when you re-publish an optimized page, you will have to
wait till the next Google dance to get that page re-settled...so
be patient.
Special
offer: I've added 2 new exclusive features
to the 9 Mistakes offering in the form of the
PLATINUM version
of the book. The PLATINUM
version includes 2 pdf reports about search engine optimization.
Report #1
is called "A Brief Q
and A With A Search Engine Optimization Expert".
I interviewed Nathan Anderson, a SEO expert and in this
special report, you'll discover exactly
what to do with TITLE tags, h tags, and keyword meta tags,
to achieve the best ranking possible with your web pages.
These are detailed questions with distinct answers from
Nathan.
The only place you can get
this is from myself or Nathan.
Report
2: "How
To Structure Your Page Links For Best Optimization For Your
Site". This information lets you maximize
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examples to follow.
This is the
strategy I use to maximize my articles for heightened ranking
on Google so I can save money on AdWords.
* If you
have already purchased any version of my "9 Deadly
Mistakes..." eBook and want these 2 reports, send
me an email with "send me SEO reports" in the
subject line and I will send them to you for no charge.
* If you
purchase any version of my "9 Deadly
Mistakes..." eBook before 3/1/2004,
I will include these reports from the PLATINUM
version at no cost to you. Simply send me an email with
the last 4 digits of your receipt# from Clickbank in the
subject line and I'll forward these pdf reports to you
within 12 hours.
If you want the SEO
reports at no cost, get the BASIC or GOLD
version of "9 Deadly Mistakes..." before
3/1/2004. Get
"9 Deadly Mistakes..." here.
NOTE: After 3/1/2004
this offer will expire and you will only be able
to get the reports if you purchase the PLATINUM
version of "9 Deadly Mistakes..."
As my Internet marketing career
continues, I'll be adding more product development reports
that will only be available to the subscribers and members
of this web site. Some offers will only be available to
members (purchasers
of the eBook), some offer will be available
to both subscribers and members. It's my way of keeping
you part of the "Starting Smart!" and 9 Mistakes
community, we have to learn and grow together. As I promised
to you when you subscribed, I'll share anything and everything
with you, my failures, my wins, and any valuable Internet
marketing information I learn as a part of my business dealings
with marketers who are experts in this rewarding business.
I hope that you have a great
week and all the best to you online!
The password to the Members
page for "Community
Chest" is in the email sent to you
announcing the online version of this newsletter.
And last and most
importantly...
Thanks for being a subscriber
to "Starting Smart!"...
if you have any questions, suggestions,
ideas, JV opportunities you'd like to discuss, etc., email
me directly.
MAILTO:karl@9mistakes-online.com
Thanks for being here and
enjoy the rest of the issue!
Karl Augustine
"The Regular
Guy"
Also in this edition...
*Viral
Marketing
*Products every Internet marketer should have
*Featured Article:
"Does
Keyword Count Affect Ranking?",
by John Ricera
*In the news...
*Subscriber
Spotlight!
*Welcome New Subscribers! Help us grow...
*F*reebie(s) of this issue in the
"Starting Smart Community Chest!"
*Copyright and Publisher Info
*Viral marketing
Attention:
All Publishers and List Owners
Remember to increase traffic
to your site and promote your affiliate links by using 1
of the 2 versions of the min brand-able version of "9
Deadly Mistakes...". One version is for people who
have been members of certain affiliate programs for a while
and are in programs that have been so successful, that they
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The other version is a trimmed
down version that anyone can profit from.
The pdf branding software
is fantastic and extremely easy to use, branding the book
only takes 1-2 minutes. Send an email now to MAILTO:brand9@9mistakes-online.com
to get the 2 brand-able versions and begin increasing traffic
to your site and promoting links. In my reply email, you'll
receive full instructions and the link to use to brand either
book.
Give the pdf branded Mini
version of "9 Deadly Mistakes..."
away to your list.
MAILTO:brand9@9mistakes-online.com
*Special Gift from
Paul Myers
This is a
report you should read, FULL of content...
No cost report about consistency
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to download.
Viral
Study
Once you have downloaded the
"Viral Study" pdf,
I strongly encourage you to subscribe to Paul's newsletter
"TalkBiz News". Paul's
been doing this for years, and is one of the web's most
prominent copywriters and marketers and he only puts out
top quality stuff. He's got a good sense of humor too!
Paul isn't aware I am doing
this and I have no stake in it whatsoever. But, as someone
dedicated to helping newbies and junior level marketers,
this is an automatic thing...you'll learn a lot from Paul.
Subscribe by sending a blank
mail to TalkBiz
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*Attention:
Anyone who has an online business!
There
is a tool offered by Terry and Marc Goldman of "JV
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*Featured
Article:
"Does Keyword Count Affect Ranking?"
by Jon Ricerca
Most SEO professionals will
tell you that the number of times a keyword is repeated
on a page (keyword count) and the ratio of how often that
keyword is used in relation to other text (keyword density)
are minor search engine ranking factors. However, they will
then go on to tell you to be very careful not to go over
the "limit" or your site will be penalized. What
is the limit? How many times should you repeat your keyword?
You usually won't get that answer from your friendly neighborhood
SEO, because they simply haven't done the study to find
out. We have. Enjoy the results.
The methodology: I gathered
the results of the queries I naturally performed last month
using the leading search engine and analyzed them. I had
to visit each page and count the number of times the keyword
was used in between the body and /body tags. Those keyword
counts were then tabulated for the first 10 rankings and
converted into a normalized "ranking correlation".
The resulting number shows
each group of keyword counts (grouped in ten's to reduce
the amount of data required for a valid statistical analysis)
normalizing into a number between ~100 and +100 showing
the likelihood of being ranked higher/lower. A value of
+100 shows that all 10 rankings were in the proper order
to show that pages of the studied size ALWAYS rank HIGHER
than pages of another size. A value of ~100 shows that all
10 rankings were in the proper order to show that pages
of the studied size ALWAYS rank LOWER than pages of another
size.
Numbers in between show the
varying likelihood of rankings proportionally between ~100
and +100.
That is the number you see
on the Y-axis. On the X-axis, we have groups of keyword
counts varying from 1 to 130. I stopped at 130 because the
number of sites found with keyword counts higher than 130
were too few to consider statistically valid.
Here is the graph:
There is no natural shape to
the resulting graph. This probably indicates that the leading
search engine does not actually use this factor directly
in their algorithm. However, the general trend is upward.
There appears to be no cut-off point where pages with more
keywords are ranked
lower. If such a cutoff exists, it is more than 130 repetitions
of a keyword.
There are two interesting peaks.
The first is between 11 and 20 repetitions of the keyword.
This is probably the most useful peak for normal pages (articles,
paragraphs of text, etc.) since pages with 1-10 repetitions
of the keyword rank so poorly in comparison. The next peak
of the graph is between 81 and 90 repetitions of the keyword.
Wow! See if you can get your
SEO to guess how many keyword repetitions is "too many".
I'm willing to bet that they will say something far less
than 81 repetitions.
Notes:
1. Over 1,000 queries and over
10,000 sites were examined for this study.
2. There was no exercise to
attempt to isolate different keywords. I merely took a random
sampling of the queries I performed during the month.
Conclusion:
Pages with their target keyword
repeated 11-20 times or 81- 90 times rank best on the leading
search engine! If there is a "cutoff" point where
too many repetitions of a keyword result in much lower ranking,
we didn't find it.
Pages with up to 121 repetitions
of the keyword continue to rank higher than pages with 1-10
repetitions of the keyword.
This is merely a correlation
study, so it cannot be determined from this study whether
the leading search engine purposefully entertains this factor
or not. The actual factors used may be far distant from
the factor we studied, but the end result is that this search
engine does, in fact, rank pages with the above keyword
counts higher than pages with other keyword counts used
in the study.
Jon Ricerca is
one of the leading researchers and authors of the Search
Engine Ranking Factor (SERF) reports at SearchEngineGeek.com.
For access to the other SERF
reports, please visit:
http://www.SearchEngineGeek.com
In
"the news"
Search
Engine KeyPhrases and the Power of the Modifier
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"The
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