Optimize
Your Articles For The Search Engines
"How To Write
Effective And Unique Articles That Are Optimized for the
Search Engines" - by
Karl Augustine
It is a well known fact that
writing, distributing and posting articles to various location
on the web is an extremely effective way to generate targeted
traffic and establish yourself as an experienced marketer
in your field. Unique articles that help solve the reader's
problems, assists the reader in advancing their marketing
acumen, or otherwise generally inform tend to stay posted
on many web sites throughout the Internet and usually generate
targeted traffic for the writer.
In order to further maximize
the benefits of writing and posting unique articles, it
makes good business sense to optimize the articles so the
search engines list the URL's associated with those articles
on search engine results pages (SERP's). Ideally, you'd
like to see your article URL on the 1st page of the SERP's
so you can capitalize on the free and targeted traffic from
these listings.
So, what type of strategy can
be utilized to optimize your articles for the search engines?
There's quite a few different
ways but here are some tactics that you may want to use:
Article optimization tactic
1: Choose keywords that complement your USP and name your
article page accordingly.
When choosing keywords that
will be the central theme of your article, it is necessary
to define what your article will be about, who the information
in the article will benefit, and how it will tie into your
USP before choosing your keywords. After you've thought
through this, then come up with a list of keywords that
will be suitable as the central them of the article.
Next, decide which keywords
you will center your article around based on the number
of searches that keyword gets per day and by assessing how
much competition there is for that keyword phrase. Once
you have chosen your keyword phrase for the article, name
your page.
Example:
If 'green widgets' is the keyword you wish to base your
article on, you may want to name your web page 'greenwdgets.htm'
or 'greenwdgets.html' or 'greenwdgets.shtml'.
Article optimization tactic
2: Utilize keyword in the title tag.
Utilize your keywords that
you've chosen for your article in the title tag of the web
page.
Example:
<title>Green Widgets | The best green widgets available</title>
Article optimization tactic
3: Utilize keyword in headline tags.
Using keywords in headline
tags will increase rankings of your web pages.
Ideally you would use the keywords
as the headline, but usually this doesn't look natural.
Keep the h tags before and
after the entire headline.
Example:<h5>Green
widgets: We have the most affordable and powerful green
widget available anywhere, guaranteed!</h5>
Article optimization tactic
4: Utilize keywords in the 1st sentence of the initial paragraph.
This an easily be accomplished
and still make the paragraph read well and in a natural
sounding tone if read back. Remember that you want your
reader to feel like they are being talked with not "at"
and you want your reader to not realize that your placement
of your keyword phrases might be planned.
Article optimization tactic
5: Utilize keywords in text with appropriate keyword density.
After you write your article,
you can easily edit to try to obtain the best keyword density
for the search engines you'd like to target.
Google's optimum keyword density
is between 1.5% to 2.5% keyword density at the time of this
writing.
Once you have the article written
you can use GoRank's keyword optimization tool (http://www.gorank.com/seotools/)
to check what the keyword density is of the text of the
article so you can edit accordingly.
Remember, you don't want to
'stuff' the page with your chosen and targeted keyword phrase
but you do want to make sure that you utilize your keywords
when you can up to the required amount for the desired keyword
density.
Article optimization tactic
6: Bold or italicize keywords in text.
When bolding and italicizing
your keywords in your articles, it isn't necessary to bold
and/or italicize every keyword phrase. When the reader comes
across bolded and italicized words they add emphasis to
the text at the time they read those words. So you should
use your best judgment as to what looks right and 'reads'
right when you edit your article.
One key item to remember to
write naturally so you get your message across in a human
manner.
You want the reader to click
to your link at the end or in the body of the article and
the more human and conversational your article comes across,
the more likely that the reader will travel to the URL you'd
like them to see. Some marketers write their articles without
search engine optimization in mind and then go back and
edit them for the search engines.
After your article is optimized,
do all you can to get it posted to other web sites so the
number of relevant links pointing to that article is heightened.
If you get your article posted to some of the heavier web
sites that post articles and have the correct categories
where your article will fit, the faster your article URL
will get indexed by the search engines.
To get top 10 listings on Google
and see undeniable proof of success! Click this link --->
SEO
Expert Interview
Be humble,
work hard, work smart.
Karl
Augustine
'The
Regular Guy'
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