Hi
Gang,
Thanks for
being here, I value every one of you
and truly hope that you become successful online!
Just today
I've fixed my computer problem with the help of Microsoft
and Dell. Ugh! What a pain...my machine was out of commission
for 10 days, took a long time to pin down what was causing
the issue. It turns out that the pre-installed Dell media
software was fighting with the software I installed for
the DVD player...ah well, live and learn.
2 FREE Recommended
Resources
1.
If you haven't gone to Mark
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There's lots of no cost resources for
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Mark's
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There's
1 article in this edition and an intro "Keywords
and Content - A Mature Site".
Enjoy the
issue!
Once again,
thanks for being here, your membership to this e-zine
is what matters most to me as an Internet marketer.
"The Regular
Guy"
Karl Augustine
P.S. Webmasters:
If your site is complementary
sites to 9 Mistakes Online and would like to exchange
links, please go to the "Add URL"
link at the bottom of all pages of this site. I'll be
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In
this edition of "Starting
Smart!"
*Intro
by Karl, 1 topic - "Keywords
and Content - A Mature Site".
*Featured Article #1: ""Google
Page Rank - Important or Just Another Number?"
Copyright 2004 Richard Grady
*Remember to get your Viral tools to boost traffic to
your web site and make money at the same time.
*Welcome new subscribers!
*Copyright
and Publisher Info
Intro
by Karl...
1.
Keywords
and Content - A Mature Site.
Some of the
most effective targeted traffic comes from effective keyword
research and quality content around those keywords. As
you know, search engines love content and they especially
love content that is delivered from a targeted keyword
or keyword phrase.
While it
is true that writing articles is time consuming, the value
for an online business can be extremely high. I've been
fortunate enough to reap strong benefits from posting
articles to web sites including my own, and leveraging
the right keyword phrases to deliver the content. (For
examples of 1st page search engine results pages click
seo
expert interview and scroll down to the "Prove
It!" section for examples.)
As you do
the same (or post other people's articles) and the search
engines index your pages, you'll see more and more traffic
coming to your site via that content. And, as your pages
"settle in" to their positions in the search
engines results pages, your site will be 'maturing', and
that concept can be worth lots of money to you.
(Side Note:
This newsletter is my main form of Internet marketing
that actually deals with Internet marketing, and I take
it very seriosuly. Once in a while I will write an Internet
marketing related article, but for the most part I concentrate
on another site that is highly niched and produces strong
profits. When you registered for this newsletter I told
you that I'd let you into my marketing life, and that's
what this intro section is. If you have something you'd
like me to discuss in the next "intro" section,
please email me - karl AT 9mistakes-online.com)
As your site
matures, you'll most likely 'cement' your pages in the
search engine results pages as long as you have your articles
posted on the deeper sites and optimize your articles.
One big drawback to posting other people's articles is
that you can't optimize them. (To learn how to optimize
your articles for the search engines at no cost, click
optimize
your articles.)
Once you
are bringing in a consistent steady stream of targeted
traffic in to your site from search engines, it is relatively
easy to add links and new content that will bring new
sales. It is sort of like having a big list. Don't get
me wrong, the traffic will help you build your list...what
I am referring to is having a foundation to easily test
and try new affiliate programs because you already have
targeted traffic coming in...all you need to do at that
point is to find relative products with solid affiliate
programs. It's so much fun when you understand this concept.
For most newbies, they never get it till its too late.
One last
item with regards to a mature site...make sure that you
cross link properly and use ssi's (server side includes)
if at all possible. The links on your pages that are present
everywhere on your site will boost the pages this links
point to.
DO all you
can make your site mature as fast as possible. Your business
will be better off.
Enjoy the
search engine traffic!
And, enjoy
the rest of this edition and thanks again for reading.
Karl Augustine
"The Regular Guy"
(c) Karl Augustine
*Featured
Article:
"Google Page
Rank - Important or Just Another Number?"
Copyright 2004 Richard Grady
In my last newsletter I wrote
about how your websites Alexa rating is not actually that
important to the success of your online business. In this
issue, I want to look at another popular statistic - Google
Page Rank - and ask a similar question - is it that important?
First a quick overview as
to what the Google Page Rank actually is...
Google Page Rank (or PR as
it is often referred to as) is simply an indication of
the number of websites that link to a specific website.
It also attempts to indicate the quality of those links.
PR ranges from 0 to 10 (with 10 being the 'best' PR and
0 being the worst'). The vast majority of small business
websites will usually find they have a PR of between 0
and 5.
To calculate a particular
sites PR, Google uses a fairly complicated algorithm based
on the number of web links that it is aware of that link
to the site in question. This algorithm will also take
into account the PR of the page that is providing the
link, thus a link from a web page that has a PR of 7 will
be considered more valuable than a link from a page with
a PR of 4.
Because of the way in which
links from higher PR-ranked sites are considered more
important, many people are choosing to buy links from
websites with high PR's just so that they can increase
their own PR. I have seen sites selling a simple text
link on their home page for over $700 a month purely based
on the fact that they have a PR of 7 or above. This may
seem like a lot of money but when you consider that the
website owners that are buying these links often have
websites that are in no way relevant to the content of
the site linking to them, it is absolutely ridiculous.
Take this example, let's
say you have a website about
health and fitness and you buy a link for $500 a month
from a random website because it has a PR of 7. This random
website has no relevance to your health and fitness site
so what is going to happen? Well, your own PR may increase
as a result of the link. You may get a bit of extra traffic
but probably not much since people don't click on links
that that they are not interested in. You will definitely
be $500 poorer at the end of the month!
Instead, why not spend the
$500 on pay-per-click advertising and benefit from some
quality, targeted traffic?
Of course, there is a bit
more to it than that and the reason that most people want
to increase their PR is because Google takes this statistic
into account when determining where a website will be
displayed in their search results. Many people assume
that a high PR automatically equals a high search engine
placement for
their chosen keywords. Not so....
PR is just one of over 100
different factors that Google takes into account when
deciding where your website will feature (and these factors
and the main algorithm change on a very regular basis).
It is perfectly possible for a website with a PR of 5
to get a higher ranking than a PR 7 site if it has better
content or is more relevant for the search term in question.
Remember that relevance is
all important with Google and a link from a website that
is not relevant to your own site will be considered far
less important than a relevant one (which makes buying
links from random sites purely because they have a high
PR even more crazy).
I have read several rumours
lately that Google haven't updated PR's for a couple of
months and they are considering phasing PR out or modifying
it in some way. This is pure speculation but it wouldn't
surprise me in the least. PR is easily manipulated (for
example by purchasing links as described above) and Google
doesn't like to have their calculations or search results
manipulated. It stands to reason that they will be looking
at ways of preventing this.
So, in summary, is Google
Page Rank important to your business?
Well, it is a good indicator
of how many other sites link to yours and how important
Google considers your site to be BUT I personally don't
place too much importance on this statistic and I certainly
won't be paying out for a link from a website just because
it has a high PR.
As I said above, Google changes
it's rules on a regular basis and I see little point in
chasing a particular PR on the basis that it might get
you higher search engine rankings. If Google do decide
to do away with PR, all your work will have been for nothing.
Instead, concentrate on building
quality, relevant links from sites that are connected
in some way to your own site content. This will ensure
that any traffic you receive via these links will at least
have an interest in your site. Building links on this
basis will automatically increase your PR over time (without
the need to pay out for overpriced, irrelevant links).
If you do things this way and Google does scrap the PR
indicator, it shouldn't affect you in any way and the
links you have in place will continue to benefit you.
Remember, in the same way
that a low Alexa rating doesn't guarantee traffic or sales,
neither does a high PR. Sure a high PR is a 'nice to have'
but lots of traffic and high sales is even nicer :-)
About the Author:
Richard Grady has been helping
people earn online since 1998. Find out more about Richard
at:
http://www.thetraderonline.com
Free wholesale search engines:
UK- http://www.wholesale118.co.uk
and US http://www.thewholesaletrader.com
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