Hi
Gang,
Thanks for
being here, I value every one of you
and truly hope that you become successful online!
It is really
getting stunning here in Seattle, summers here are fantastic!
Everyone's mood changes and people just seem to get more
done. Sure beats the rain!
My online
endeavors have led me to yet another book that is now
done. After learning quite a lot about SEO and seeing
the fruits of my labor in increased traffic, 1st
page listings for my chosen keywords, and heightened
profits, I figured it was time to put out the info that
sparked it all.
Many of you
already have the bonuses from the
'9 Deadly Mistakes...' offering and this
new eBook stemmed from that original idea. I teamed up
with Nathan Anderson (SEO Expert and founder of the SEO
Club) yet again in developing,
“65
Answers To SEO Questions That Every Netrepreneur MUST
Know To Maximize Their SE Rankings And Grab Targeted Traffic
For Profits!”.
Here's the
link to take a peek 
SEO
Expert (new browser
opens)
My site re-design
has taken a back seat for now but I'll be working on it
the next 2 weeks.
It will be
a short intro today since there's 2 articles.
What
I'll discuss in the intro of this issue of "Starting
Smart!":
1. What ever
happened to hard work?
Once again,
thanks for being here, your membership to this e-zine
is what matters most to me as an Internet marketer.
"The Regular
Guy"
Karl Augustine
In
this edition of "Starting
Smart!"
*Intro
by Karl, 1 topic
*Featured Article #1: "Starting
An Online Business: Things to Learn and Remember"
by Karl Augustine
*In "The News" - Google Tells Wall Street To Shove It!
Perry Marshall
*Featured Article #2:
Does The Number Of Links On A Page Affect Ranking?
by John Ricera
*Welcome new subscribers!
*Copyright and Publisher Info
Intro
by Karl...
Things to discuss in the
intro of this issue of "Starting
Smart!":
1.
What ever happened to hard work?
It seems
like the laziness of people just never ends these days.
The days of putting in a good days work, whatever the
duration, have been replaced with 'super fast' this and
'instant' that. Can we not do any work anymore! Maybe
I am just old school, but the "let's do this the
real easy cheap, and fast" way is the norm rather
than building something with a good foundation that will
last for a long time.
Don't get
me wrong, I am all for working smart (as you know!) but
I am also for working hard and having fun at the same
time. Taking
shortcuts has negative repercussions yet taking shortcuts
still seem to be the way some people try to do business.
Perform
your tasks quickly, accurately, and thoroughly...you know,
just do them right! Wow, what a concept 
In my humble view, there's only 2 ways to do something
in business, the right way and the not
the right way. The right way is 'complete'
and getting something 'complete' can take hard work. But
hard work doesn't have to be a negative thing. Hard work
is a good thing!
I admire
the online publishers and marketers that work smart but
hard, the ones that send value to their subscribers and
customers. As an e-zine publisher, I get a nutty amount
of emails from people trying to sell me on the latest
thing because they think they can make money from those
types of 'programs'. They've either chosen to be lazy
and not work hard or they just don't know any better.
Anyway, work
smart but work hard, it is a good thing and you'll be
better for it in the long run...you can create a solid
foundation for profits!
Enjoy the rest of this edition
and thanks again for reading.
Karl Augustine
"The Regular Guy"
(c) Karl Augustine
*Featured
Article #1: "Starting
An Online Business: Things to Learn and Remember"
by Karl Augustine
Note:
This article
is already published on my site. To read, please click
the link in the article title below. (new
browser opens)
"Starting
An Online Business: Things to Learn and Remember"
In
"The News"
Perry
Marshall- "Google Tells
Wall Street To Shove It!"
Read the article by clicking
the link below (new browser
opens)
Google
Tells Wall Street To Shove It!
Featured
Article #2:
Does The Number Of Links On A Page Affect Ranking? by
John Ricera
Lots of research has focused
on inbound links to a site, but little has focused on
the number of links actually on a page (outbound or to
other parts of a site). Many SEO gurus have recently been
talking about something they call "PR Leak"
which seems to be a theory that the more
outbound links you have, the more your page rank on Google
"leaks" away. That concept isn't found in the
academic papers published by the founders of Google, but
does seem to be accepted by a majority of SEOs. I decided
it was time to take a look at the number of links present
on a page and how that number correlates with ranking.
The methodology:
I gathered the results of the queries that were naturally
performed last month by myself and three associates using
the two leading search engines and analyzed them. I counted
the number of links on the page (references to "href")
and tabulated the results against
the ranking of the URL in the search results. The tabulated
results were finally converted into a normalized "ranking
correlation." The results for each of the two leading
search engines were kept separate so that
we could discover any differences between the two leading
search engines for this factor.
The resulting graphs below
show the results for groupings of number of links normalized
into a number between -100 and +100 showing the likelihood
of being ranked higher/lower. A value of +100 shows that
all 10 rankings were in the proper order to show that
pages of the studied value
ALWAYS rank HIGHER than pages of another value. A value
of -100 shows that all 10 rankings were in the proper
order to show that pages of the studied value ALWAYS rank
LOWER than pages of another value. Numbers in between
show the varying likelihood of rankings proportionally
between - 100 and +100.
That is the number you see
on the Y-axis. On the X-axis, we have the number of links
found. They are grouped into sets of 10 in order to increase
the statistical significance with the amount of data we
had available to analyze.
Here are the graphs for the
two leading search engines:
(new browser
opens when graphs links are clicked)
Graph
1
Graph
2
The number of links were
grouped in this way in order to increase the number of
data points available. Unfortunately it also reduces the
precision of the results. One is able to see that 91-100
links rank much
higher than 1-10 links, but you are unable to see if 77
links rank differently than 79 links (for example). The
result is very conclusive. Both leading search engines
rank pages with more links much higher than pages with
fewer links! Once again, it appears that the SEOs touting
the "PR Leak" theory are simply wrong. If their
theory held any weight at all, we should see the exact
opposite. Pages with more links should rank lower on average.
Notes:
1. There was no exercise
to attempt to isolate different keywords. I merely took
a random sampling of the queries performed by myself and
three associates during the month.
2. This is merely a correlation
study, so it cannot be determined from this study whether
the leading search engines purposefully entertain this
factor or not. The actual factors used may be far distant
from the factor we studied.
Jon Ricerca is one
of the leading researchers and authors of the Search Engine
Ranking Factor (SERF) reports at SearchEngineGeek.com.
For access to the other
SERF reports, please visit:
http://www.SearchEngineGeek.com
*Welcome New
Subscribers!
For those of you just joining,
welcome!
Your time is valuable
and I'll do my level best to make this "read"
time well spent. I am just a regular guy, just like many
of you out there. I stuck with it, and now am having a
blast doing what I love to do. Keep a positive attitude
and you can do just about anything...seems like old news,
but it works and we all can use a little reminding now
and then.
Please forward this e-zine
in its entirety to any friends or colleagues who you think
may find it useful. Or, refer someone by using the Bravenet
button at the bottom of the page.
Thanks for helping
us grow!
Here's the link to subscribe
to the "Starting Smart!"
newsletter
http://www.9mistakes-online.com/startingsmartnewsletter.htm
