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Issue: March 30, 2004

“Do Frames Affect Ranking?”



"Starting Smart!"
The Ezine for the Online Marketing Newbie
and Junior level Internet marketer

March 30, 2004
Karl Augustine - Publisher

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NOTE: This is a web published version of a past edition...thanks.


Hi Everyone,

Once again I sincerely apologize that this edition is late, my publishing schedule is not like this normally. Most of you know that my mother was in intensive care due to complications from surgery during the last edition.

Mom has since passed on and is resting comfortably, now my family and I are ‘picking up the pieces’ so to speak.

Mom was magnificent, a true lover of people and a kind hearted soul that would give you the shirt off her back. She was devoted to her husband (my Dad of course) of 52 years and the sweetest person you could ever hope to meet.

I don’t want to get into too much detail about her for obvious reasons, suffice it to say we’ll miss her dearly and we’ll truly NEVER be the same again.

As I think about what’s next and remembering having watched my Mom’s last breath, I am reminded that life is short and, if you want to do something, just do it….don’t wait.

I realize that some people never start their online business in part because they think they can’t understand the “ins” and “outs” of the technical side of web publishing.

So, in order to help the newbie and to “nix” this obstacle, I have 3 new multi-media products that I plan on developing when I get back home that will assist the newcomer to technology navigate what it means to web publish.

Tackling the technology of web publishing should be easy, and the more people who can learn how to web publish, the better. Easy-to-learn education will lead to more people venturing into an online business, and that’s all good!

All the best to you and yours, sorry for the short intro and succinct issue, much more coming later including a site re-design that will be under development when I return home late next week.

My apologies for any inconvenience for the delay due to the circumstances my family are dealing with.

Thanks very much for your understanding.

The article will be the extent of this issue, no plugs of any products, and, as usual, no paid advertising.

Again, thanks for being here.

Karl Augustine

"The Regular Guy"


Issue: March 30, 2004

“Do Frames Affect Ranking?” by Jon Ricerca


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“Do Frames Affect Ranking?” by Jon Ricerca

http://www.SearchEngineGeek.com

Almost all SEO's agree that using frames will have devasting results on your search engine rankings.

Is it true? We decided to answer this extremely simple question for the two leading search engines using a simple statistical analysis. The methodology: I gathered the results of the queries that were naturally performed last month by myself and three associates using the two leading search engines and analyzed them. I had to visit each page and check the HTML source code to see if frames were in use. I counted the number of pages found
that utilized frames for the first 8 rankings.

The results for each of the two leading search engines were kept separate so that we could discover any differences between the two leading search engines for this factor.

The resulting graphs show the number of pages utilizing frames for each ranking.

The Y-axis shows the number of pages found utilizing frames, while the X-axis shows rankings 1 through 8.

Here are the graphs for each of the two leading search engines:

 

The result is very conclusive and very surprising.

Frames had no effect on ranking with both of the leading search engines! The SEO gurus are wrong again!

Notes: There was no exercise to attempt to isolate different keywords. I merely took a random sampling of the queries performed by myself and three associates during the month.

Conclusion: Pages which utilize frames rank no higher nor lower than pages that do not utilize frames on both of the leading search engines. This is merely a correlation study, so it cannot be determined from this study whether the leading search engines purposefully entertain this factor or not.

The actual factors used may be far distant from the factor we studied, but the end result is that these search engines do, in fact, rank pages with frames the same as pages without frames in the study.

Jon Ricerca is one of the leading researchers and authors of the Search Engine Ranking Factor (SERF) reports at SearchEngineGeek.com.

For access to the other SERF reports, please visit:

http://www.SearchEngineGeek.com


*Welcome New Subscribers!

For those of you just joining, welcome!

Your time is valuable and I'll do my level best to make this "read" time well spent. I am just a regular guy, just like many of you out there...I stuck with it, and now am having a blast doing what I love to do. Keep a positive attitude and you can do just about anything....seems like old news, but it works and we all can use a little reminding now and then.

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