"Starting an online business the right way and reaching profitability 67% faster!"
 

"Starting Smart!"an online e-zine for newbies and semi-seasoned Internet marketers alike.

Issue: June 18, 2004

"How To Write Effective And Unique Articles That Are Optimized for the Search Engines"


Hi Gang,

Thanks for being here, I value every one of you and truly hope that you become successful online!

This is a special issue! Only 1 article in this issue but its a doozy.

The article below is one that I have posted on various places throughout the web...you'll most likely come across it in a couple of weeks, but I wanted you to read it first. The article has already led to sales of my eBook, "65 Answers To SEO Questions".

Special Note: If you order "65 Answers To SEO Questions" and you send me your Clickbank receipt number. I'll throw in a copy of "9 Deadly Mistakes..." and all the bonuses.

The point of this issue is to make sure you learn SEO as quickly as you can. There's nothing like targeted and free traffic generated by people who are looking for, want, and are willing to pay for your product.

Experts agree that search engine traffic is the best there is anywhere...I 100% agree. I love it!

Whatever you do, make sure that you learn SEO and utilize tactics (one example is article writing) to cash in on SEO...you will be glad you did.

Enjoy the issue!

Once again, thanks for being here, your membership to this e-zine is what matters most to me as an Internet marketer.

"The Regular Guy"

Karl Augustine


In this edition of "Starting Smart!"


*Intro by Karl, 1 topic - Perseverance is such a key element to success.

*Special Featured Article: "How To Write Effective And Unique Articles That Are Optimized for the Search Engines" by Karl Augustine

*Remember to get your Viral tools to boost traffic to your web site and make money at the same time.

*Welcome new subscribers!

*Copyright and Publisher Info


Intro by Karl...

1.Perserverance is such a key element to success.

When starting an online business, it is easy to get frustrated. There's lots of obstacles. Keep going...just keep going. What will happen if you do keep going is you will get to the point to where you will already know most times what will work and what might not work. That's a good feeling.

If you persevere and work smart, you will be able to join the top 6% of marketers who are profitable as long as you have a plan and execute it.

Too many people give up too easily, and that's ok. If you give up, you either weren't serious or Internet marketing just wasn't for you.

Everything I have ever done in my Internet marketing career has been from real life experiences and I am giving you this humble piece of advice now from the heart and from experience...do not give up. Do not give up.

Persevere, be serious but have fun. Keep going even if you don't want to, you will get there if you apply yourself!

Enjoy the rest of this edition and thanks again for reading.

Karl Augustine
"The Regular Guy"

(c) Karl Augustine


*Featured Article:

"How To Write Effective And Unique Articles That Are Optimized for the Search Engines"

by Karl Augustine

It is a well known fact that writing, distributing and posting articles to various location on the web is an extremely effective way to generate targeted traffic and establish yourself as an experienced marketer in your field. Unique articles that help solve the reader's problems, assists the reader in advancing their marketing acumen, or otherwise generally inform tend to stay posted on many web sites throughout the Internet and usually generate targeted traffic for the writer.

In order to further maximize the benefits of writing and posting unique articles, it makes good business sense to optimize the articles so the search engines list the URL's associated with those articles on search engine results pages (SERP's). Ideally, you'd like to see your article URL on the 1st page of the SERP's so you can capitalize on the free and targeted traffic from these listings.

So, what type of strategy can be utilized to optimize your articles for the search engines?

There's quite a few different ways but here are some tactics that you may want to use:

Article optimization tactic 1: Choose keywords that complement your USP and name your article page accordingly.

When choosing keywords that will be the central theme of your article, it is necessary to define what your article will be about, who the information in the article will benefit, and how it will tie into your USP before choosing your keywords. After you've thought through this, then come up with a list of keywords that will be suitable as the central them of the article.

Next, decide which keywords you will center your article around based on the number of searches that keyword gets per day and by assessing how much competition there is for that keyword phrase. Once you have chosen your keyword phrase for the article, name your page.

Example: If 'green widgets' is the keyword you wish to base your article on, you may want to name your web page 'greenwdgets.htm' or 'greenwdgets.html' or 'greenwdgets.shtml'.

Article optimization tactic 2: Utilize keyword in the title tag.

Utilize your keywords that you've chosen for your article in the title tag of the web page.

Example: <title>Green Widgets | The best green widgets available</title>

Article optimization tactic 3: Utilize keyword in headline tags.

Using keywords in headline tags will increase rankings of your web pages.

Ideally you would use the keywords as the headline, but usually this doesn't look natural.

Keep the h tags before and after the entire headline.

Example:<h5>Green widgets: We have the most affordable and powerful green widget available anywhere, guaranteed!</h5>

Article optimization tactic 4: Utilize keywords in the 1st sentence of the initial paragraph.

This an easily be accomplished and still make the paragraph read well and in a natural sounding tone if read back. Remember that you want your reader to feel like they are being talked with not "at" and you want your reader to not realize that your placement of your keyword phrases might be planned.

Article optimization tactic 5: Utilize keywords in text with appropriate keyword density.

After you write your article, you can easily edit to try to obtain the best keyword density for the search engines you'd like to target.

Google's optimum keyword density is between 1.5% to 2.5% keyword density at the time of this writing.

Once you have the article written you can use GoRank's keyword optimization tool http://www.gorank.com/seotools/ (new browser opens) to check what the keyword density is of the text of the article so you can edit accordingly.

Remember, you don't want to 'stuff' the page with your chosen and targeted keyword phrase but you do want to make sure that you utilize your keywords when you can up to the required amount for the desired keyword density.

Article optimization tactic 6: Bold or italicize keywords in text.

When bolding and italicizing your keywords in your articles, it isn't necessary to bold and/or italicize every keyword phrase. When the reader comes across bolded and italicized words they add emphasis to the text at the time they read those words. So you should use your best judgment as to what looks right and 'reads' right when you edit your article.

One key item to remember to write naturally so you get your message across in a human manner.

You want the reader to click to your link at the end or in the body of the article and the more human and conversational your article comes across, the more likely that the reader will travel to the URL you'd like them to see. Some marketers write their articles without search engine optimization in mind and then go back and edit them for the search engines.

After your article is optimized, do all you can to get it posted to other web sites so the number of relevant links pointing to that article is heightened. If you get your article posted to some of the heavier web sites that post articles and have the correct categories where your article will fit, the faster your article URL will get indexed by the search engines.


Get "65 Answers To SEO Questions".

Article URL: http://www.9mistakes-online.com/article-optimization.htm


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*Welcome New Subscribers!

For those of you just joining, welcome!

Your time is valuable and I'll do my level best to make this "read" time well spent. I am just a regular guy, just like many of you out there. I stuck with it, and now am having a blast doing what I love to do. Keep a positive attitude and you can do just about anything...seems like old news, but it works and we all can use a little reminding now and then.

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*Copyright and Publisher Info
"Starting Smart!" is copyright 2003 - 2004 by Karl Augustine.
No part of this publication may be reproduced
without consent from the publisher.


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