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There's
1 article in this edition - "How
Frame Of Mind Marketing and Your Landing Page Can Dramatically
Increase Your Profits"
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In
this edition of "Starting
Smart!"
*Featured
Article: ""How
Frame Of Mind Marketing and Your Landing Page Can Dramatically
Increase Your Profits"
Copyright 2004
Karl Augustine
*Welcome new subscribers!
*Copyright
and Publisher Info
"How
Frame Of Mind Marketing and Your Landing Page Can Dramatically
Increase Your Profits"
Remembering that every visitor
has a certain frame of mind when visiting your web page
along with a carefully crafted landing page can cause
a dramatic increase in your sign ups, list size and profits.
Selling products on the Internet
is a process, and for the sake of being concise, we'll
discuss only frame of mind and the landing page rather
than the entire Internet sales process, which can have
many components.
When you ask or prompt a
visitor to respond to your 'call to action', it is important
to understand the frame of mind they are in when they
decide to respond and what their frame of mind will be
when the actually respond to your call to action. Your
call to action could be a prompt to sign up for a newsletter,
to download a free eBook, to click a link, etc.
When you write your sales
copy and develop your call to action, lead the reader
up to a certain frame of mind so they seriously consider
taking you up on your offer. One way to develop the reader's
frame of mind at a certain point in the text is to write
a sentence that combines a pain point with your solution
to that pain point in the form of a benefit.
Example:
Say you wrote an eBook that guaranteed the user that,
if they followed your instructions in the book, they'd
have their back pain eliminated. Your 1st call to action
may read something like this:
"Download
this eBook by clicking here and relieve your back pain
in 10 minutes, guaranteed!
This call to action makes
a bold promise but will be acted on by people who really
want to eliminate their back pain. Once the site
visitor responds to your call to action, you need to think
about what you want them to do next. In most cases where
landing pages are useful, the goal of the landing page
will be to get the name and email of the visitor in exchange
for them responding to the 1st call to action. That 1st
call to action was to click a link to get the eBook about
back pain relief.
So, you should develop your
landing page remembering the frame of mind of the visitor
because you will have a 2nd call to action on your landing
page. The landing page is the page that the person will
go to in order to get what they want. In this case, the
visitor wanted to relieve their back pain and they clicked
your link to get the free eBook.
That link should take them
to your landing page. This landing page should sell
the visitor on putting their name and email in the web
form to get to the page where they can download the eBook
to relieve their back pain.
So, the sequence is: sales
copy page with link to landing page ----> landing page
----> then email or confirmation page with download
instructions.
On the landing page, keep
your headline consistent with the original page the visitor
was originally visiting. If you remain consistent with
look, feel, and main message, you will be able to get
more visitors to put their name and email into the web
form on your landing page.
So, in this example, your
landing page will be a mini version of the main sales
page. Use the same headline or lead-in and make it really
simple for them to find the main message again, right
next to the web form and then repeat your main message
that you want the visitor to respond to which is your
2nd call to action.
Example: "Enter
Your Name And Email In The Form Below So You Can Download
This Unique eBook and relieve your back pain in 10 minutes,
guaranteed!"
The above
message is consistent with the main sales page, drives
home the call to action, and gives the visitor an easy
way to get what they want. The above message takes into
account the visitors frame of mind when they landed on
that page.
When a visitor
takes a couple steps and gives you his/her name and email
in exchange for something, they are invested in what you
have to offer. Of course, you'll have to follow up with
a solid auto responder sequence and continue selling the
visitor.
Properly
crafted landing pages are extremely successful ways to
get your visitor to give you what you want - their name
and email - in exchange for what they want.
Everyone's
call to action will differ based on their USP and landing
pages will differ as well. Try what works for you and
keep refining the process and walk through the process
yourself, acting as if you were a visitor to your site.
Thanks, I'll be back with
the next edition soon.
Karl Augustine
(c) Karl Augustine
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