Thursday, November 25, 2004

Choosing Keywords - Part 1

Choosing the right keywords is the main beginning point of yourInternet marketing campaign if you're going to utilize the power of search engine optimization and/or PPC (Adwords) to market your product or service offering.

Too often marketers choose the wrong keywords and don't leverage the right keywords in the beginning of their efforts. You should choose main set of keywords that defines your USP and that matches the keyword phrase that you believe will be most utilized by people when they search for what you have to offer.

And remember, the search engines on the Internet are used to getfre.e information, people don't search via Google to buysomething...DON'T try to sell!

More later --

Karl Augustine
http://wwww.9mistakes-online.com

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